Group Investments


Livingfacts Proprietary Limited


On the 1st of March 2014 FoneWorx acquired 44% share in Livingfacts.

Livingfacts is a BEE aligned network based organization. The company was formed in 2001 when three partners decided to pool their years of business and research experience. A commitment was made to offer uncompromising research quality underpinned by exceptional customer service; something that is as true today as it was back then.

Livingfacts at a glance


BEE Credentials


  • Founded in 2001
  • Have experience and wisdom
  • Quantitative and qualitative expertise
  • 3 senior partners with nearly 50 years’ worth of collective experience
  • Support strong communication and relationship skills
  • Dedicated B-2-B and top-end LSM consumer field
  • National coverage
  • Specialist Statistician and Data Processing house who have worked with us since inception and for 10 years prior to founding Livingfacts
  • 82% overall customer satisfaction rating for 2008
  • BEE Compliant
  • 25% Black shareholding

BMi Research Proprietary Limited


On the 31st of July 2014 FoneWorx acquired 35% share in BMi.

BMi is a research house specializing in consumer and industrial research in various sectors, including the retail sector/market. BMi has experience across a wide range of methodologies and markets.

BMi provides research into a number of sectors and industries including: apparel, automotive, consumer packaged goods (CPG), financial, food services, information, technology and communication, manufacturing, packaging, raw materials, retail and wholesale.

BMi offers a range of services that includes annual quantifications, tracking reports, in-store, in-store observation services and liquor in-store pricing, print ad tracking, commissioned research and consumer research.

The research undertaken by BMi allows its customers to view trends and developments in their area of focus and business.

The acquisition will complement and enhance the strategic objectives of FoneWorx and will contribute tremendous value to the company’s Knowledge 350˚ consultancy by assisting clients in better understanding customer needs, perceptions and realities.

BMi Solutions