Who We Are

FoneWorx Proprietary Limited

FoneWorx Proprietary Ltd is a wholly owned subsidiary of Cognition Holdings Limited and houses the operating divisions of MediaWorx, BizWorx and Knowledge 350°.


MediaWorx has developed a proprietary technical platform which hosts a range of multi-channel services which are offered to all internal divisions and third party clients.

The technical platform is connected to the mobile and fixed line networks of: Telkom, MTN, Vodacom, Cell C and Telkom Mobile. FoneWorx is a full member of The Wireless Application Service Providers Association (“WASPA”).

The technical platform and multi-channel services that are offered to internal divisions and third party clients include:

MediaWorx provides the multi-channel services to a broad range of clients, in particular: media houses (SABC/DSTV Africa), digital agencies, traditional agencies and “through the line agencies”.

Clients are serviced by professionally trained account executives who provide strategic and technical assistance in developing and hosting campaigns.

MediaWorx also provides web development, primarily to support bespoke campaigns and provides the associated search engine optimization (“SEO”) input to ensure responsiveness across all technologies (PC, tablet and mobile).

Fulfillment of prizes or rewards is an important element of many campaigns and to this end MediaWorx provides an end-to-end solution for fulfillment of digital rewards (airtime, coupons, and money) as well as physical products via external logistics suppliers such as Dawn Wing.

The range of services offered to MediaWorx clients include:

  • Promotions
  • Competitions
  • Research
  • Bulk Communications
  • Web Applications
  • Fulfillment Services
  • Voting
  • Chat Services
  • Loyalty / Club Services
  • e-commerce
  • Call Centre
  • Couponing


BizWorx leverages off the proprietary platform and provides a range of unified communication services (“UCS”) targeted to: individuals, small office/home office (“SOHO”), small medium enterprises (“SME’s”) and corporates.

Faxing solutions (Fax2Email, Email2Fax, corporate fax) make up the lion’s share of this division. Faxing solutions are fully automated, easily scalable and require minimum human capital with attractive annuity income.

The full range of services offered via BizWorx includes:

  • IVR
  • Conference Call
  • USSD
  • IM
  • Email
  • Airtime Sales
  • Fax2Email
  • Email2Fax
  • Corporate Fax
  • Auto Receptionist
  • Mobi Sites

BizWorx services are sold to the market via 48 trained dealers (independent contractors who are commission-driven) and via the Account Executives deployed by MediaWorx.

BizWorx also designs bespoke services to a broad range of clients who require specifically designed solutions using individual or aggregated services provided by BizWorx.

Knowledge 350°

Knowledge 350° is a specialized consulting services division of FoneWorx.

The Knowledge 350° strategy is to assist clients in moving away from mass marketing to one-to-one marketing. This moves our clients’ databases from segmented or clustered marketing to singular customer granularity and the associated focused marketing.

The primary elements of Knowledge 350° are:

  • Understanding your customer
  • Collecting data in line with the Protection of Personal Information Act
  • Developing permission-based marketing
  • Transforming raw data to information and ultimately knowledge

The Group’s vision is to assist its clients in building eco-systems with opt-in databases with capacity to move the data to information and ultimately knowledge in a way that companies “self-create” intangible assets with each “unit of knowledge” added to the database.